Syl Tang is the founder of the nearly-10 year old HipGuide. Her consumer guide on uncovering trends and destinations is read by a selection of celebs (including Eve, Jay Z, Josh Lucas, Patricia Field, Sarah Jessica Parker, Eliza Dushku and Heather Graham) and media (including the NY Times, NY Post, Businessweek and Vogue) with a loyal subscriber base and a highly trafficked site that is one of Yahoo and the BBC's recommended guides. HipGuide.com measures 2 million hits a month according to Google internal reporting with a Nielsen Net Ratings 2008 audit reporting 68,000+ new uniques a month.
Under her direction, HipGuide has also published a mini-magazine (first distribution by the W Hotels). HipGuide’s anchor cities include coverage for Boston, Chicago, Las Vegas, London, Los Angeles, Miami, New York, Paris, and San Francisco.
Syl is a frequent contributor on trends in fashion, travel, and restaurants for other print and TV outlets. Her features have appeared in the Style section of the Financial Times, uncovering over 75 trends spanning five years, and she has been syndicated to the LA Times. She has also been a columnist and regular contributor to long-lead magazines with commentary also appearing in Forbes, Star Magazine, AM New York, The New York Times and InStyle Magazine. She was the first American journalist to cover Sass & Bide. In television and radio, she has presented Fashion Week from the tents for Fox Television, appeared on the Sundance Channel’s series on designer Ozwald Boateng during its U.S. and overseas runs. Most recently she has been a presenter on style and travel for BBC Breakfast.
For brands, HipGuide tracks trends and advises clients on marketing to trendsetters. Her 50+ clients include companies in beauty, beverage, automotive and retail, such as Giorgio Armani Color L’Oreal, Kenneth Cole, Jantzen, Diageo (Smirnoff & Captain Morgan’s), Moet & Chandon, Volvo, Remy Martin, MTV, VH1 and Volkswagen.
Syl was the trend consultant called in to assess and advise the State of Michigan on their Cool Cities initiative.
Syl was one of three CEOs profiled as a managerial example in 4 key textbooks produced by McGraw Hill and her work is now a case study taught to MBA students at Northwestern University’s Kellogg School of Management and Purdue University’s Krannert School of Management. She has judged several years of the Wharton Business Plan Competition which awards startup capital to the best business plans from the best business minds in the country. Additionally she has also been visiting entrepreneur to the business schools at Columbia University, NYU, Duke University and UNC.
She has been in books such as Harper Collins’ "Digital Hustlers" profiling the leaders of the technology boom, Aliza Sherman’s "PowerTools for Women in Business: How to Succeed in Work and Life", Simon & Schuster’s "Work It", McGraw Hill’s “Grindhopping” and even fun fiction such as “A Match Made on Madison” by Dee Davis.
She has been featured in consumer and trade press, with 100+ clips in the last 4 years, including the cover of the New York Times Style section, New York Magazine, Newsweek, MSNBC, Entrepreneur Magazine, the NY Post, the Daily News, Fairchild Publications’ FN, the Learning Channel, the Industry Standard, Business 2.0, NY1, NPR's Marketplace, San Jose Mercury News, Houston Chronicle, Interactive Week, and many other outlets. An invited public speaker, she has spoken for organizations including the Ad Club, the Economic Development Corporation, IBM, the National Association of Women Business Owners and NYU’s Annual Conference on Business Ownership and Entrepreneurship.
Outside of her more serious work, Syl was the book doctor on The Complete Idiot’s Guide to Wines and also has her commercial radio license from when she was a radio deejay.
Prior to starting HipGuide, Syl held two roles at Accenture running structural planning for Global New Business Models where her client base included Allstate, American Express, and USWest and applying a $3.8 million budget to building a Technology Executive Recruiting department for Financial Services.
Syl graduated with a Bachelor of Science from Cornell University.