Marketing Campaign of the Year

Travelocity's Roaming Gnome

Deborah Italiano
Vice President, Marketing

Deborah Italiano is an innovative marketer who has been associated with highly successful and acclaimed advertising campaigns.

Deborah joined Travelocity in 2004 and spearheaded the launch of the Roaming Gnome campaign and the marketing efforts to that have made the brand and the icon famous. In addition to the leading the development of advertising and editorial copy on the site, Deborah is responsible for negotiating high profile film and television product integrations, including the Amazing Race.

Under her leadership, Travelocity has won a Gold Effie from the American Marketing Association for the best retail advertising campaign, a Gold Buzz Marketing Award from Adweek, and the Travelocity Roaming Gnome has been named one of the top Brand Icons by Advertising Age three years running.

Before joining Travelocity, Italiano spearheaded the advertising for E*Trade that helped propel it from a little-known company to a leadership position within the online financial space. Prior to this, she was responsible for the marketing of VW and Audi in Canada, then the successful re-launch of Audi in the U.S. Italiano has a highly disciplined approach to marketing which comes from her experience in packaged goods marketing, with companies such as Procter & Gamble and Kellogg’s.

Italiano graduated with an MBA from the University of Toronto.



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